Young people shine through Music Survival
Our youth service, Spotlight, is known for its state-of-the-art music space and studio sessions, but this summer they took it to the next level.
After last year’s performance at a Today at Apple sharing in Apple’s flagship Covent Garden store, Apple and Spotlight joined forces again to create the online Music Survival programme, offering a talented group of 37 artists aged 16-25 from across the country the opportunity to spend the summer learning industry secrets from giants in the music scene.
Curated by DJ Carly Wilford, the young artists had the chance to hone their skills and become well-rounded creatives. This included hearing from Aitch and other big names in the game about their journey to success, workshopping lyrics with Young T & Bugsey, P Money and Jaykae, creating the perfect song with Grace Carter, capturing stories on video with top music video maker Nathan Miller, brand design with Scribbler Creative and music production with SG Lewis. All their hard work culminated in a live production and feedback session with artists and music management professionals on 28th August.
The programme provided an incredible opportunity for young people to break into this difficult industry – all for free.
Solomon “Solostlll” Paulsen, programme participant, said: “The program has been the single most important thing for me as an artist to develop my skills and confidence.”
Israel Mbuela, programme participant, said: “With Aitch, it was great to relate to someone my age as he made me feel like my dreams are realistic.”
Ollie Thomas, Spotlight Technical Team Coordinator at Spotlight, said: “Music Survival has been a wonderful opportunity to collaborate with DJ Carly Wilford, the team of Apple Creatives and some of the greatest new artists right now! Lockdown has presented us the opportunity to flip music delivery on its head and find an innovative way to collaborate and work with young emerging artists online. The Spotlight Team have watched first hand as these artists have improved all aspects of their artistry. They have grown in confidence as young people and refined their artist identities over a few short weeks. It will be amazing to see where all these artists will climb to.”
Spotlight will be back open for its Autumn programme from 14th September.