Shared Ownership

Why not make a fresh start in a brand-new home? With Shared Ownership, stepping onto the property ladder is easier than you might expect.

Shared Ownership lets you buy and own a share of a home, and pay rent on the part you don’t own. It’s designed to make home ownership more accessible – especially in high-cost areas like Tower Hamlets – and can open the door to places you might not otherwise be able to afford.

Discover everything you need to know about Shared Ownership with us right here, including how it works, expected costs, and next steps. Start your home-buying journey with Poplar HARCA today…

Accessible

Shared ownership makes buying a home more achievable – especially in areas where prices are high

Location

It’s a great opportunity to live in an area you might not otherwise afford

Affordable

Monthly costs are often lower than buying outright or renting privately

Did you know?

Tower Hamlets was recently ranked the best place to live in East London by The Times

Find out more

How it works Costs Affordability How to apply Buying more shares Selling your home

Next steps

If you’re interested in one our Shared Ownership homes, simply register your details with us. We’ll be in touch to check your eligibility and guide you through the application process.

New Developments Coming Soon

New Developments

Poplar Riverside – Dunlip House

Dunlip House offer a mixture of one-bedroom apartments, all with private outside space, some with dual aspects and including fantastic…

Poplar Riverside- Pochard House

One and two-bedroom apartments available now!

The Beacon Bow, Stroudley Walk

Available from Spring 2026.

CGI of the vision for Stroudley Walk, including a tall building with new homes, retail space and improved pubic realm and green space.

Hear from other shared owners

Gus

“Thank you to the Poplar HARCA team for your exceptional support, care and clear communication throughout my purchase at Estelle House. ”

Gus Subero thanked our Sales team for their support, clear communication and understanding throughout his purchase at Estelle House, describing it as one of the best property-buying experiences he has had, particularly because of the adjustments made to support him as a buyer with disabilities.

Kanaka

“It really helped knowing Poplar HARCA values community and good design. It made me confident in my decision.”

Following years of renting and a major career change, Kanaka has reached an important milestone: becoming a homeowner in East London through shared ownership.

“When I was looking for new homes, east London was the obvious choice because I already knew it so well. This is where I call home.”

After years of renting in London, Charles recently took a big step - he bought his own home in Bow through the shared ownership scheme.

“Seeing the Canary Wharf skyline is what sold it for me!”

For Karolina, buying her first home was more than just a financial decision - it was about finding a place where she could truly feel at home.

"I see the benefit and I see homeownership as something that most people should aspire to… but I always felt blocked out."

Introducing Ruman, a family man and business owner in Tower Hamlets. He explains why east London is the perfect location for his shared ownership home.

Find out more

Ciara & Lula

"The location is fantastic, right between Victoria Park and Olympic Park, meaning we get the best of the city whilst also being able to get outside and enjoy the parks."

Sisters Ciara and Lula grew up in Suffolk, and lived in Shoreditch before moving to their brand new shared ownership property at Hackney’s Stone Studios.

"I love having an outdoor space and I love my morning coffee on the balcony. [...] Everybody that I have met in Jolles House has been super lovely; it has such a community vibe."

Hackney-local Michaela was living in rented house-shares before buying a shared ownership home. Shared ownership worked out to be cheaper than privately renting, giving her the opportunity to get on the property ladder and stay in East London, close to her family and where she grew up.

"You will never forget the moment your solicitor calls you and tells you: congratulations, you are now the owner!"

Feym, an Account Manager for a technology company, was the first resident to move into Emerald Gardens - just before the coronavirus lockdown.

“As we looked into it, we found it is actually really affordable and the best way for us to become homeowners […] and we learnt it works out cheaper than paying rent. As we were getting married and wanted to have our own place, this was the best way."

Tom, a hostel Chaplain, and Soo, who works in advertising, got married and found their dream marital home through Shared Ownership.

"I’ve had grab rails fitted in the bathroom and additional kitchen units and extra sockets installed [...]. I’ve been invited to a couple of housewarmings from neighbours so I think I’m going to enjoy living here!"

After a life-changing snowboarding accident, Graham's requirements for a home changed. Our Shared Ownership team worked closely with him to find a suitable home and continue to provide ongoing adjustments to help make the flat as accessible and homely as possible.

"Poplar is a great area to live in London. There are lots of local parks and supermarkets. It is also closely linked to key areas of London, like Canary Wharf and Stratford."

Max was living in rented house-shares for nearly 10 years and throughout this time dreamed of owning his own flat. With limited savings, the shared ownership scheme was the best option for him.

"We love the area! Being within walking distance to Canary Wharf and Greenwich is great! The estate is really coming together and you can really see that there has been a lot of thought put in to it."

Aimee, Justin and their beloved bulldog Bailey moved into their first home a week before the Covid-19 lockdown.