02/03/2026
If you’ve ever read one of our newsletters, scrolled through our website, or spotted a well designed leaflet around the estate, chances are Anna has had a hand in it. As our Digital Content Producer, she works with the Communications team to turn big ideas, complex information and creative briefs into content that feels clear, friendly and helpful.
Where her journey began
Originally from Bulgaria, Anna joined Poplar HARCA four years ago after to moving to England in 2018. Since then, she’s helped transform how we communicate with residents and staff across our community.
Anna has always been drawn to media and creative work. Her path started with an internship in social media marketing and e‑commerce, which soon led her deeper into graphic design.
“I’ve always been interested in media. I used to make videos as a hobby, which evolved into me joining the YouTube Partner Programme and later earning a degree in Film Production.”
Her curiosity and willingness to try new things eventually led to a career that brings all her creative interests together.
A role that’s part creative, part problem solver
“Being a Digital Content Producer means I’m a jack of all trades,” Anna says. “There’s video editing, web development and SEO, a little bit of photography and copywriting, and a whole lot of graphic design. It’s not all digital either – I also create print designs for leaflets, signage, banners and more.”
Her days are rarely the same.
“In the morning, I could be discussing merchandise design and internal engagement, filming and editing a TikTok video after lunch, and then designing a newsletter or a presentation in the afternoon. Every day is different – and I love that.”
Behind the visuals sits a lot of listening and translating.
“The most surprising part is how little of the job is just ‘making content.’ My goal is to build trust, prevent confusion, and help people feel more informed and included.”
