Aberfeldy Listening Campaign

Our Resident Empowerment Support Team (REST) undertook a Listening Campaign in the Aberfeldy Estate in the late summer/early autumn of 2016.

The REST team door knocked at all residential properties in Aberfeldy in order to have face to face, open conversations with residents. These conversations allow us to gain an insight into what residents value, and to identify gaps and community priorities.

Findings from these conversations were collated into one of five themes:

  • Connectivity
  • Belonging
  • Environment
  • Wellbeing
  • Opportunities

The data from this Listening Campaign framework allows for an in-depth understanding of issues within the neighbourhood, and can assist with the planning of social action and investment by stakeholder agencies.


The Aberfeldy Listening Campaign reached 412 households, and covered all residential properties in the Aberfeldy neighbourhood – including non-HARCA properties.

Door to door visits was the primary approach, though the research team broadened participation via the use of drop cards, social media, on street surveys, surveys at the GP surgery and football pitch, and conversations at community events.

What next?

The Aberfeldy Listening Campaign sits within a broader programme of Listening Campaign; a previous Listening Campaign was conducted in the Devons and Coventry Cross neighbourhoods in 2015, and the next one is planned for the Burdett and Leopold neighbourhoods in 2017. These Listening Campaigns will eventually build into a Poplar wide picture of social capital across all HARCA neighbourhoods.

The findings from the Aberfeldy Listening Campaign are being used to support planning by the Aberfeldy Big Local.


Read the full report here


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