All News

Way of Life appointed to manage Balfron Tower


Way of Life Management Ltd have been appointed to manage Balfron Tower as an operational rental asset, following the iconic building’s complete renovation.

Located in Tower Hamlets, the Grade II* Listed, the brutalist 28-storey building was originally designed by Ernö Goldfinger. Following a complete restoration in partnership with Telford Homes, it now provides 140 modernised one to four bedroom rental apartments in an exciting and growing part of east London.

Way of Life Management Ltd is a full-service rental asset manager, with buildings in London, Birmingham, Leicester and Kent, and offers a high-quality rental experience. Way of Life Management Ltd were chosen to manage Balfron Tower given their strong track record and extensive experience in London managing community and design-led rental properties.

In line with Goldfinger’s vision of ‘communities in the sky,’ Balfron Tower’s refurbishment saw the transformation of the original concrete service tower into modernised living space, together with new communal spaces called ‘Third Spaces,’ with the intention to create a strong sense of community for its residents. Balfron Tower residents will enjoy a wide range of facilities, including a cinema room, table tennis room, gym, private dining and cookery room, as well as a roof terrace and work-from-home space. ­­

The building’s award-winning and heritage-led regeneration, guided by architects Ab Rogers Design and Studio Egret West, has transformed its accommodation to provide homes matched to 21st-century living while paying homage to its 20th-century design status and meeting sustainability goals. Refurbishing the pre-existing building has associated circular economy benefits, by reducing the use of materials and minimising emissions embedded in building materials.

Homes to rent at Balfron TowerBalfron Tower regeneration
“Balfron Tower is an important landmark in east London’s skyline. I am really pleased that following the complete restoration to transform this historically significant building, it will soon be occupied. This will provide more, crucial new homes in Tower Hamlets.

“We believe this partnership with Way of Life, who share our focus on the importance of community, will be a real boost for the local area.”

Paul Dooley, our Director of Regeneration and Development

“We are proud to be a partner in this iconic regeneration project which has been refurbished in a way that is sensitive to its architectural heritage and sustainability. We are delighted to be working with Way of Life Management to bring Balfron Tower’s spectacular new homes to the rental market.”

Anne Kavanagh, CEO of Telford Homes